YourStreet.com puts Australia in the USA
October 30, 2007
Always keen to test new web offering I headed out to the www.yourstreet.com site to play with this unique concept that officially launches tomorrow.
YourStreet combines Google Maps and local news, it detects where you are and delivers news stories that have recently occurred in your area as well as comments from people who live near you. It is the first website to map news to a specific location.
CEO James Nicholson explains, “The thing that distinguishes us is that we can get down to a specific street level”. As a business model this means YourStreet can develop advertising campaigns to a specific “street level” audience.
Many people will remember Nicholson from his previous startup NetVentures which was sold to CNET for US$12 million way back in 1999. So far he has self invested around US$400,000 although this figure has not been confirmed.
Now back to the testing. [Read more]
