Stop ignoring in-game marketing

Do you have Games listed as a legitimate place for your marketing in 2008. Do you know the opportunities that games can provide for you? If not then here a a few quick facts for you. [Read more]

Yahoo closes premium music service

Yahoo shut its premium music download service today, redirecting all traffic to Real Networks’ Rhapsody service. This is in direct relation to Apple’s dominance of the online music service through the iTunes Music Store. Although this may be fairly short lived if Microsft is successful in its takeover bid of Yahoo who will be seeking to strengthen its music delivery channels for its Zune music player.

Facebook Apps on your website

Facebook has announced the launch of a new ’service’ which enables anyone to include Facebook applications on their own website. The breakthrough comes with the ability for Facebook to execute the server code on their system while you simply have the face of the app showing on your website.

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Facebook Ads Launch

Facebook founder Mark Zuckerberg formally announced the social-networking site’s new advertising system called facebook Ads

Advertisers are able to:
- create branded pages,
- run targeted advertisements
- access the analytics of facebooks users

Zuckerberg stated att he launch, “When you put this all together, you get some pretty amazing things,”

Through branded pages, advertisers can develop custom pages that includes information about the brand and also applications designed to use in facebook. Meaning that users can go to one central location and interact with that brand even becoming the brands “friend”

Targeted advertisements allow marketers to target ads directly to specific profiles from age, sex, relationship states or even music tastes.
Zuckerberg stated “This is some really powerful stuff, and nothing like this has ever been seen before.”

Advertisers aslo have access to tracking and analytics information about exactly how their ad is interacting with facebook users.

38% of people pay for Radiohead album

English band Radiohead challenged the deeply rooted traditions of the music industry last month when they released their latest album online allowing their fans to determine how much they wanted to pay for the album.

More than one third of consumers that have downloaded the album have paid for it, even though they could download it for free.

People offered to bay the averagel price of £3.85 for the allbum. Initial estimates (and these are only estimates as radiohead has not released any official stats) put income in the range of 10 million pounds within the first month.