What’s big for newmedia in 2008
January 1, 2008
Its a question that we at emersive have been asked a lot recently so I thought I’d start the new year with my prediction for what is going to be big in 2008. I have four, yes four, I could not slim it down to one as I believe all of these advances are as important as each other.
What carparks teach us about newmedia
October 10, 2007
What do carparks and newmedia have in common? Answer: people!
Photo Copyright © Melanie J Cook - go to blog / flickr
I had to go to the shopping centre, not something that I relish, to pick up some supplies for the 23 people that would grace our home for an evening of food, games and socialising. I quickly found a park, raced in, purchased the items and exited to my car. Driving away from my parking space I noted in my rear vision mirror two cars fighting for the recently emptied spot. The sight of flying hands and harsh words bemused me enough to stop and examine what was happening within the confines of the carpark. [Read more]
Stand out from the newmedia jungle
October 5, 2007
Media fragmentation was a phrase I heard quite a bit this week. New technologies are popping up every week with new ways to connect to smaller and more fragmented groups of people. This consistent fragmentation of people and delivery mechanisms is becoming very frustrating to business who simply don’t have the time to keep pace with the day to day updates of newmedia. Users are now creating their own version of the web and ‘their’ content gets delivered to them. This is an interesting phenomenon as the way people use digital technology has made a total back-flip from people going to the content source, to, people expecting the content to be delivered to them according to their terms. Thanks to RSS and subscription technologies the interaction direction has completely reversed. [Read more]
