Google Launches Mobile Platform

Google has launched new mobile platform called Android which is an open platform for mobile devices. It enables the development of connectivity tools to be developed that links mobile to the internet. Google has also announced a $10million prize pool for develpers who build innovative apps for the platform.

So if you take all the technical mumbo jumbo away what does ‘Android‘ mean to consumers, business and markets. It simply comes down to one simple concept.

The ability to be digitally connected from any location. [Read more]

live.com e-mail addresses up for grabs

If you have been waiting to grab your email from hotmails replacement then your wait is over

Microsoft has launched their new email service live.com and you are able to register your email address at get.live.com

Facebook Ads Launch

Facebook founder Mark Zuckerberg formally announced the social-networking site’s new advertising system called facebook Ads

Advertisers are able to:
- create branded pages,
- run targeted advertisements
- access the analytics of facebooks users

Zuckerberg stated att he launch, “When you put this all together, you get some pretty amazing things,”

Through branded pages, advertisers can develop custom pages that includes information about the brand and also applications designed to use in facebook. Meaning that users can go to one central location and interact with that brand even becoming the brands “friend”

Targeted advertisements allow marketers to target ads directly to specific profiles from age, sex, relationship states or even music tastes.
Zuckerberg stated “This is some really powerful stuff, and nothing like this has ever been seen before.”

Advertisers aslo have access to tracking and analytics information about exactly how their ad is interacting with facebook users.

38% of people pay for Radiohead album

English band Radiohead challenged the deeply rooted traditions of the music industry last month when they released their latest album online allowing their fans to determine how much they wanted to pay for the album.

More than one third of consumers that have downloaded the album have paid for it, even though they could download it for free.

People offered to bay the averagel price of £3.85 for the allbum. Initial estimates (and these are only estimates as radiohead has not released any official stats) put income in the range of 10 million pounds within the first month.